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P&G To Sponsor Olympics

Big deal estimated to be $15 million.

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By: TOM BRANNA

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The Procter & Gamble Co. says it will be a major sponsor of the U.S. Olympic Team for the upcoming winter and summer games. The deal comes a month after the world’s largest advertiser agreed to a major National Football League sponsorship. It’s also a big boost to the U.S. Olympic Committee’s efforts to attract sponsors in a tough economy. Financial details haven’t been released, though deal...

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